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Caltrix helps Malaysian SMEs navigate the world of digital tools to optimise work processes

Digital transformation is on the rise, with many businesses pivoting over the course of the pandemic. According to the International Data Corporation (IDC), the cloud computing market in South-East Asia is expected to reach US$40.32 billion by 2025.

However, this was not always the case. Less than a decade ago, people were still wary of using the cloud. “Many were worried about security issues and about making themselves vulnerable to cyber-attacks,” said Alfred Ang, Founder and CEO of Malaysian cloud accounting firm Caltrix.

“But in today’s increasingly digital world, more people are starting to realise the benefits that cloud services hold in helping them to efficiently run their businesses and better serve customers,” added Ang.

For businesses looking to get their head in the cloud, navigating the world of digital transformation can be challenging at first. This is where accounting firms like Caltrix come in.

As an expert in cloud accounting services and integrated cloud solutions, Caltrix is a lean outfit which focuses on helping SMEs kickstart their move towards digital transformation.

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A former desktop accounting software distributor, Ang discovered Xero’s cloud accounting software as early as 2015. It was also then that he foresaw how the cloud would play a critical role in the future of businesses. “One of the pain points faced by most businesses in Malaysia back then, including that of my own business, was the lack of access to real-time data,” he shared.

“We had a team managing our finances, but I also ran the sales function. Being frequently on the go, I wasn’t able to access important business data when I needed it. A lot of things were done manually, resulting in repetition and redundant work.,” he explained.

(pic) A self-professed “Cloud Accounting Evangelist”, Ang is passionate about championing tools like Xero to help SME owners take control of their finances.

Ang credits Xero for having helped his business to operate more effectively. “With Xero, all of our invoicing was done online with team members accessing the necessary data and information on a single platform,” he said.

His experience with Xero soon propelled his interest in helping other SME business owners discover the benefits of cloud accounting. “If I faced these problems, I knew that other SMEs would also be having similar problems, especially if they relied on numbers to make decisions. Having access to accurate, real-time data is vital for decision making.”